NEMHC has led the way in the treatment of mental health disorders in northeast South Dakota for decades, but they didn't have a visually enticing or consistently used brand. Beyond excellent therapy services, they were known for a series of bird paintings which had adorned their walls for many years and multiple location moves. We loved the idea of flight to symbolize the journey of successful treatment. We created a compelling, abstract bird icon and soft, modern color pallet and approachable typography to bring this brand identity to life!