Once called the Adjustment Training Center, Aspire empowers people with mental disabilities lead fulfilling lives, including work, recreation and housing. Great people, great mission. But their logo was dated and didn't capture the spirit of their mission. After visual exploration, we all agreed upon a tree icon, which really symbolizes the growth of their clients and their roots in the community.

Aspire brand elements logo on orange and light blue t-shirt and lip balm

We worked with them to rebrand adding a new logo, printed material, signage, tagline, swag and website to roll out in time for their 60th anniversary celebration!

Aspire brand colors and typography