The average American is exposed to literally thousands of advertisements each day. Most businesses put their ad in direct competition with other advertisements making the job of capturing attention even more difficult.
I’ll be the first to tell you that print advertising can be very effective – mostly when done as part of an intuitive marketing plan.
I also say that businesses should look for additional, more creative ways to engage or capture the attention of prospective customers.
Recently the Aberdeen Convention and Visitors Bureau needed to get a bag to stuff with brochures and hand to hunting tradeshow attendees. Their message was that Aberdeen is a great place to hunt pheasants.
The idea came up that we could print a pheasant on a bag that would look as though the person holding the bag was carrying a shot pheasant.
The bags were a hit at the conference. They were fun and tied in well with the marketing message. Plus, they didn’t have to compete head to head with other advertisements as they would in the newspaper.
Next time you need to come up with a creative way to make your advertising stand out, give the crew at Production Monkeys a call!
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“We definitely recommend Production Monkeys to anybody looking for effective marketing.”
Gina Karst
Safe Harbor
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“I attribute much of our business growth to the excellent services Production Monkeys provided to us.”
Jonah McLaughlin
Precision Drywall
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“Thank you for our video – it is truly a wonderful piece of work. You do amazing work. Thank you so much!”
Paige Bjornson
Dacotah Bank
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“Thanks to Production Monkeys, my website traffic has skyrocketed and calls have been coming in.”
Keith Miller
K&A Log Furniture & Construction
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“We really thought Production Monkeys stood out because they were innovative.”
