If you’re not using Google Analytics with your website, it’s like firing a gun with your eyes closed. Well, no one stands a chance of losing life or limb without Google Analytics, but you have no idea if you hit what you were aiming for. Google Analytics helps you gauge how effective your website is and if you’re hitting your target.
Google Analytics is a free service from Google that provides detailed information about visitors to your website. While other web analytic programs are available, this is the most widely used and there is a lot of great information on the Internet to help answer any questions about getting an account set up, using the tools and reading the reports.
Now, this probably seems obvious, but in the chance it’s not; using analytics means you actually have to use them. Kudos to you if you have the tools installed for your website; shame on you if you’re not actually looking at the reports and using the tools. The good news? If you’ve got Google Analytics installed but you’ve been ignoring it, Google hasn’t been ignoring you, and has been tracking tons of great information for you.
Google Analytics provides insight on:
If you don’t have Google analytics installed, hop to it! Check out this great checklist to get you started. If you do have Google analytics installed but you haven’t been so faithful about reading the reports, schedule 30 minutes, for yourself, to review the reports at least once a month. If you’re not sure what the reports are telling you, check back to our blog for future tips or email me at firstname.lastname@example.org and I’d be happy to review your site’s analytics to help you understand how effectively your website is attracting engaged visitors.