Firearm enthusiasm is bigger now than ever before; making it the perfect time to get into the market of selling them, so AJ and Dani Hoffman bought SoDak Sports at the beginning of this year. With new sales competition in the Aberdeen area, it’s also the perfect time to look top-notch, so they partnered with Production Monkeys to improve SoDak’s look. The logo we developed has become the cornerstone of their new corporate design.
The new logo has been used in letterhead and business card design, throughout their advertising and their new website, on gift cards and indoor signage and it’s even been embroidered on clothing. SoDak loves the logo so much they’ve really just put it anywhere they can. This week the logo made its debut as part of SoDak Sports’ new external signage.
With a number of customers being hunters from out of town, it is important that SoDak Sports can be easily found. The previous sign was small, unlit and competed with other signs on the same street. The new sign is easy to spot and leaves no question about the kinds of products SoDak sells. Swing by to check out the new sign and be sure you stop in as well – you can never have too many guns!