Many businesses in Aberdeen have ineffective websites. Improving a website’s return on investment may be easier than you expect. Follow these easy tips and you’ll be on your way to a profitable site.
Design is one of the most important parts of any site. Visitors scan through a site to be sure they’re interested, left to right in passes like you read a book. If you capture their attention, they’ll slow down and read. Sites that are cluttered or disorganized make people leave with a bad impression.
People should be able to determine in a very short time what exactly you do. An accurate description will tell them they’re in the right place.
Visitors head to your site to check out who you are. Reward them with good information and examples. It’ll reinforce the idea that you’re an expert in your field.
A surprising amount of site traffic comes from visitors typing in the URL. Keep it simple and memorable, get rid of hyphens and use .com.
It used to be difficult to engage your customer base online. Now you can easily integrate the social media tools they’re already using into your website.
New customers want to be sure that they’re not the first to try your product or service. Use specific testimonials to reinforce your selling message and to overcome initial hesitation.
The best way for your site to pay for itself is to convert visitors into customers. Make sure your contact infor-
mation is easy for visitors (and search engines) to find.
Getting people to respond depends largely on your call to action. If you want them to make an online purchase, make it clear and easy to do so. If you want people to pick up the phone and call, tell them to. For best results, give them an incentive.